Ballroom C
Build Design Culture in an organization. How and why?
08:45 PM - 09:15 PM
Each organization has its own culture, with its own principles, philosophy and processes. Many of them talk about focusing on the customer but when you look more closely at the organization, there are lacks of processes that consistently provide value to the customers. How and why integrate the value of Design into a company's culture and designer's challenges to achieve it in traditional and agile environments.