UX: the era of end-to-end experience
08:00 PM - 08:30 PM
To innovate is not to invent the powder or the wheel. To innovate is to generate solutions to real-life problems, of real people, who feel, live, experience, but above all, that they behave differently in front of the same things. To innovate is to offer a good experience that generates a positive and emotional impact on users. There are no good products without a good user experience from start to finish.